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We scale mobile games at the speed of flux.

A specialised performance agency for mobile-game studios. We run paid user acquisition, build playable creatives, set up attribution, and optimise monetization — so your team can focus on the build.

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$180M+ Ad spend managed
500M+ Installs driven
3.2× Avg ROAS lift
InAppFlux flux visualization — logo with data streams to mobile games
WHAT WE DO

Trusted by studios shipping top-grossing titles

A cross-section of the publishers and indie studios we have scaled over the last 36 months.

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WHAT WE DO

Four pillars. One growth engine.

A full-stack agency operating model — paid growth, creative, data, and monetization running in lockstep against a single ROAS target.

User Acquisition

Full-funnel media buying across ten self-serve networks and DSPs. SKAN-aware bidding, geo pacing, retention-based bid adjustments.

  • Meta
  • Google
  • TikTok
  • AppLovin
  • Unity
  • Mintegral

Creative Studio

Playables, reward videos, UGC, and static variants produced in-house. 40–80 concepts per month per account, hooked with A/B discipline.

  • HTML5
  • UGC
  • Motion
  • A/B
  • Hooks

Measurement & Attribution

Clean AppsFlyer / Adjust / Singular setup, S2S postbacks, SKAN 4 & 5 migration, MMP reconciliation against your BI.

  • AppsFlyer
  • Adjust
  • Singular
  • Branch
  • SKAN 5

Monetization & LTV

IAP paywall A/B via Apphud & RevenueCat, waterfall & bidding tuning in AppLovin MAX and LevelPlay, LTV modelling.

  • Apphud
  • RevenueCat
  • Qonversion
  • MAX
  • LevelPlay
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HOW IT WORKS

From kickoff to scale in 4 moves

Predictable process, measurable milestones. No black-box media buying.

01

Audit & baseline

We plug into your MMP, BI and ad accounts, rebuild cohort LTV curves and identify the cheapest unlock to scale.

02

Creative sprint

Week 1 sees 20–30 new concepts. We test hooks, endings and call-to-actions against a benchmark winner.

03

Scale phase

Proven creatives are pushed through Meta, Google, TikTok, AppLovin, Unity and Mintegral with geo-split bid strategies.

04

Monetization tune-up

Paywall A/B, IAA waterfall, and LTV modelling run continuously so growth compounds without bleeding margin.

$180M+
Ad spend managed
500M+
Installs driven
3.2×
Avg ROAS lift
120+
Games scaled
45+
GEOs covered
18ms
Avg bid decision
CASE STUDIES

Work we can actually talk about.

Three recent mandates where the unit economics bent in a way we can back with numbers.

Hypercasual portfolio case
HYPERCASUAL GLOBAL

Re-pricing a 40M-install portfolio under SKAN 5

Top-3 hypercasual publisher · 12 titles
−38%Blended CPI
+210%D7 ROAS
Cosmic Match Saga case
MIDCORE PUZZLE

Paywall A/B + LTV remodel doubled IAP revenue in 6 months

Neonreach Studio · Cosmic Match Saga
×2.4IAP revenue
+41%D30 retention
Frontline Tactics case
MIDCORE STRATEGY

From $20k/day to $180k/day on locked ROAS

Ironclad Games · Frontline Tactics
9×Daily scale
1.07×D90 ROAS target
INSIGHTS

Notes from the trenches

Apr 14, 2026

SKAN 5.0 in production: what changed for hypercasual

Six months in, conversion values behave nothing like the Apple docs promised. Here is the remap we rolled out across 40 accounts.

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Mar 28, 2026

Playables are still the highest-converting format in 2026

We ran 2 641 playable vs. video head-to-heads this quarter. The delta on D7 ROAS is larger than last year.

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Mar 03, 2026

How we cut creative review time from 9 days to 36 hours

A walkthrough of the internal pipeline — Frame.io, Figma, and a thin layer of custom automation — that doubled throughput.

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READY TO START

Tell us where you want your game to be in six months.

One discovery call. No pitch deck. We either see a path to scale for your title or we tell you why we cannot help.

Book a strategy call View case studies